SEO and AEO consulting
I help companies and organizations connect their products with the people already looking for them, using SEO and AEO to turn discovery into growth.
How I work
From product to impact.
Search strategy starts with understanding the product and the customer, not compiling a keyword list.
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01
Understand the product
What problem does it solve? Who is it for? Why would someone choose it?
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02
Understand the customer
What are they trying to accomplish? What are they searching, asking AI, and comparing along the way?
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03
Map the opportunity
Connect the product's value to real demand, then identify the gaps across content, technical foundations, authority, and measurement.
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04
Align strategy and tactics
Decide where search can create meaningful value, which tactics support that strategy, and what order to tackle them.
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05
Guide implementation
Translate the plan into priorities, briefs, and decisions that marketing, product, content, data, and engineering teams can actually ship.
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06
Track the impact
Measure how search visibility translates into qualified discovery, product usage, and business outcomes, then use those signals to refine the work.
Where I help
Search as a product channel.
- Strategy
- Connect product positioning, customer demand, and business goals into a clear search strategy.
- Technical SEO
- Find the technical constraints that limit discovery and prioritize the work that will actually move it.
- Programmatic SEO
- Build scalable search experiences with useful data, thoughtful templates, and quality controls.
- AEO
- Improve how products are understood, cited, and discovered in answer engines and AI search.
- Measurement
- Connect visibility and acquisition to product usage and business outcomes.
Selected work
Teams I've supported.
Contact